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Everyday Specials

My MA project: a proposal for an animated social campaign celebrating the ordinary. The project consisted of ten digital looped posters, each showing one moment from daily life, accompanied by three playful pieces of advice that help to appreciate the mundane situation.


Habits, repetitions, or what some would call boredom were my areas of interest. I wanted to ask how we can practice seeing value in what seems to be unnoticed, and celebrate the small pleasures that daily life offers.


All materials used in animations originate from scans of handcrafted cut-out elements. I aimed to explore the tactility of analogue collage and transfer this handmade aesthetic into the digital world, to give the animations an extra retro, playful charm.