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Everyday Specials animations

For my master’s project, I developed a proposal for a campaign celebrating the beauty of everyday moments. It included ten animated posters, shown on digital advertising screens. Each poster featured a simple daily moment, paired with three playful tips on how to find joy in routine.

About

Habits, repetitions, or what some would call boredom were my areas of interest. I wanted to ask how we can practice seeing value in what seems to be unnoticed, and celebrate the small pleasures that daily life offers.

Technic

All materials used in animations originate from scans of handcrafted cut-out elements. I aimed to explore the tactility of analogue collage and transfer this handmade aesthetic into the digital world, to give the animations an extra retro, playful charm.